Content is King…But Why? Here is a Data-Driven Answer

Content is King…But Why? Here is a Data-Driven Answer

Tired of hearing “content is king?” It’s a phrase that makes most marketers roll their eyes. Does it still ring true? If so, why is content still so important? Where Did the Phrase ‘Content is King’ Come From? In 1996, Bill Gates wrote an essay that changed the course of digital marketing. Titled “Content is […]
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ANA Plans 'Hybrid' Masters Of Marketing Conference

The live event annually brings together nearly 3,000 CMOs, marketers and industry thought leaders.
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Four Active Ways To Get Your Creative Juices Flowing

Different tactics work for different people, so it’s crucial to find the method that works for you.
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Watch the newest commercials on TV from Macy’s, H&M, U.S. Bank and more

H&M wants you to know that “65% of all our materials are recycled, organic or sustainably sourced.”

 
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What the Media Has Learned Since Columbine

After that school shooting, the media faced criticism for focusing on the assailants rather than on the victims. A lot has changed since 1999 — except the need to cover the tragedies.
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Content is King…But Why? Here is a Data-Driven Answer
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Are print catalogs smarter than your website?

Are print catalogs smarter than your website?

Excuse time is over. Discover the approaches that make dynamic content targeting on the web too easy and effective to ignore.
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How to protect your email reputation

Even marketers who follow all the rules can wind up on email blacklists. Avoid common email pitfalls by following these tips.
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4 ways Pandora turns big data into smart data

While many brands are overwhelmed by big data, Pandora is doing amazing things with the information. Here are the lessons you should take from its process.
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From Data To Intelligence And Intelligence To Wisdom

If wisdom is the quality of having experience, knowledge, and good judgment, then the human manifestation of this quality pales in comparison to data-driven wisdom.
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4 Keys To Appealing To Millennial Mom DIYers

Millennials are driving disruption in retail with their preference for browsing and shopping online over brick-and-mortar stores. But a funny thing happens when they become homeowners – and especially
when they become parents. While they still dream on Pinterest and check out YouTube and blogs for ideas and advice, suddenly the big box store has a purpose.
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Are print catalogs smarter than your website?
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Lowest SMX rates expire Saturday — book now & save!

Lowest SMX rates expire Saturday — book now & save!

Book now to secure your All Access pass for just $99!

Please visit Marketing Land for the full article.

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'El Pais' Grows From Zero To 100,000 Subscribers

About 25% of its digital subscribers are located outside of Spain, which may indicate it has more potential to grow in Latin American markets.
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How Long Does SEO Take? via @jeremyknauff

Three things affect how long SEO will take to get results. Learn how competition, inbound links, and content play a role in this.The post How Long Does SEO Take? via @jeremyknauff appeared first on Search Engine Journal.
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Golf Homes for Around $500,000 in 5 Global Destinations

Even as demand rises, there are still deals depending on where you want to go and what amenities you’re seeking.
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B&Q-owner Kingfisher boosted by new 'young DIY-ers'

Kingfisher says 18-34 year-olds did more home improvements during lockdown than any other age group.
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Lowest SMX rates expire Saturday — book now & save!
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W.Va. Gov. Wants A Population Boom And A Disney Theme Park. His Plan? Income Tax Cuts

W.Va. Gov. Wants A Population Boom And A Disney Theme Park. His Plan? Income Tax Cuts

Republican Gov. Jim Justice says his plan to cut income taxes will entice throngs of people to move to West Virginia and maybe attract the next major amusement park. Critics say the plan is naive.
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Biden Administration Faces Legal Fight Over State Aid Restrictions on Tax Cuts

The litigation came amid growing pushback from Republican lawmakers and state officials to a provision in the relief package that the Treasury Department said was constitutional.
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Treasury Ramps Up Racial Equity Review as It Deploys Relief Funds

The review follows an executive order signed by President Biden requiring federal agencies to pursue racial equity and to support underserved communities in their policies and programming.
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The committed innovator: A conversation with board director Ireena Vittal

The global innovation expert on solving the puzzle of growth in emerging markets.
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Tullamore D.E.W. Shakes Up St. Paddy's Day With Influencer Campaign

The activation invites influencers to enjoy a specially made green drink.
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W.Va. Gov. Wants A Population Boom And A Disney Theme Park. His Plan? Income Tax Cuts
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Jessica McClintock, dressmaker who outfitted generations of prom-goers and brides, dies at 90

Jessica McClintock, dressmaker who outfitted generations of prom-goers and brides, dies at 90

One of the most popular designers of affordable formal wear, she evoked for many women a lace-draped aura of nostalgia.
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7 Great Examples of Financial Copywriting

In this article, we look at some of the ways financial and fintech companies promote complex financial concepts in engaging and enticing ways, and also discuss how using subject matter experts can make a huge difference to your content campaigns.
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How to Create an Ecommerce Website in 5 Easy Steps

Want the quick answer? The best way to create an ecommerce website is with Wix. Whether you have a brick and mortar business and want to expand online or you’re interested in starting a new business from scratch, ecommerce can be a highly profitable venture. A successful ecommerce business starts and ends with the website.Continue reading
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How to Figure Out If Your Employee Is Worth the Investment

These five styles of feedback response speak volumes about employee potential.
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How to Use Semrush for Keyword Research

Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword research toolkit.
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Jessica McClintock, dressmaker who outfitted generations of prom-goers and brides, dies at 90
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Consumer Attention Spans Plummet, Now Lower Than…

Consumer Attention Spans Plummet, Now Lower Than…

More than half of mobile users will leave a website that takes more than three seconds to load.
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Where You Get Your News Matters

You should never rely on the same sources day in and day out without occasionally going outside your comfort zone.
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Court Dismisses Trump Campaign’s Defamation Suit Against New York Times

A New York State judge ruled that the opinion essay at the center of the suit was constitutionally protected speech.
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What is an NFT, and how did an artist called Beeple sell one for $69 million at Christie’s?

You can thank the bitcoin craze for turning “Everydays: The First 5000 Days” into the third-biggest pay day for a living artist in history.
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Disneyland Paris May Soon Be The Only Disney Theme Park Closed Worldwide As Shutdown Extends Again

The park won’t open April 2 as planned as cases in France continue to go up.
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Consumer Attention Spans Plummet, Now Lower Than…
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The In-Home Culinary Experience In A ‘Justice League’ Of Its Own

The In-Home Culinary Experience In A ‘Justice League’ Of Its Own

Get the lowdown on the unique multisensorial dining experience that can be delivered directly to the doors of superfans for $130.
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The Best Domain Registrar

Want to jump straight to the answer? Domain.com is the best domain registrar. It’s the most affordable and easy-to-use. They also give you 24/7 customer support.  Click here to get 25% off with my special coupon code: QUICKSPROUT Choosing the best domain registrar is an important step to building any website. Below, I’ve reviewed itContinue reading
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LinkedIn Is Making It Harder To Earn a Living as a Freelance Writer

LinkedIn is currently developing their own freelancer marketplace to compete with Fiverr and Upwork. What will this mean for freelancers?Continue reading on Better Marketing »
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Info Is King: Study Finds Americans Simply Want Ads To Tell Them About Products

With the digital ad industry poised to discuss and debate changing consumer sentiment about advertising, new research finds a plurality of Americans simply want ads to tell them about the products or
services they are promoting.
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Agencies Launch Projects Celebrating International Women's Day

Design studio This Thing of Ours, for example, is teaming with 90 female illustrators for an animated film.
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The In-Home Culinary Experience In A ‘Justice League’ Of Its Own
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Marketing's least loved: Getting through marketer's block

Marketing's least loved: Getting through marketer's block

Marketing's least loved: Getting through marketer's block. In her first regular column for Mumbrella, VMLY&R chief strategy officer Alison Tilling explores …
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Henry Goldrich, Gear Guru to Rock Stars, Is Dead at 88

The owner of Manny’s Music in Manhattan, he brought wah-wah to Hendrix and Clapton and connected musicians with equipment that helped define their styles.
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Google Sites Sitemap Documentation Removed via @martinibuster

Official developer pages updated to reflect that Google Sites no longer creates sitemapsThe post Google Sites Sitemap Documentation Removed via @martinibuster appeared first on Search Engine Journal.
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Horizon Media Vet Serena Duff Has Died

She helped the agency build up its Los Angeles office   Serena Duff, an executive at Horizon Media who has led the agency’s Los Angeles office for over a decade, died last Friday at the age of 54 after a long struggle with colon cancer. “Serena was a one-of-a-kind executive that touched everyone. Her last […]
The post Horizon Media Vet Serena Duff Has Died appeared first on 4A's.

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Exxon Mobil’s Chief Says It Is ‘Supportive’ of Zero-Emission Goals

Darren Woods, in an interview before an annual presentation to investors, also suggested there was common ground with Biden administration policies.
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Marketing's least loved: Getting through marketer's block
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How Will Publishers Respond To The Cookiepocalypse?

How Will Publishers Respond To The Cookiepocalypse?

Digital publishers are warily monitoring the changes in privacy and martech. They organized 50 CES-style meetings this year to share their thoughts on identity in a cookie-less universe,
WeatherBug’s Mike Brooks writes.    
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What CMOs Know: They Expect An Uptick In Digital Spending This Year

But private equity partners will be more demanding of growth, Chief Outsiders reports.
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They Were on Equal Footing. Then the Ground Shifted.

A year of pandemic restrictions has meant some friends are flush and others foundering.
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It's Raining Emails: Most Brands Are Sending More, But Engagement Is A Challenge

Marketers also face the hurdles of reducing spam complaints and increasing their email list size, Ascend2 reports.
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Three Ways Personal Injury Lawyers Can Maximize Their Return On Investment From Podcasting

As the founder and CEO of a digital marketing agency focused on advising personal injury law firms on search engine optimization (SEO) so they can …
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How Will Publishers Respond To The Cookiepocalypse?
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