Marketing And Tech Spending Are Rising This Year: CMO Council Survey

Marketing And Tech Spending Are Rising This Year: CMO Council Survey

Two-thirds of all brands are budgeting more, and only a fourth are cutting staff, a study by the CMO Council finds.
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Google: Sites Can Safely Display Pop-Ups On Temporary Basis via @MattGSouthern

Google’s John Mueller says sites can display pop-ups without being affected by the mobile interstitials penalty, as long as the pop-ups are temporary.The post Google: Sites Can Safely Display Pop-Ups On Temporary Basis via @MattGSouthern appeared first on Search Engine Journal.
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Budweiser skips Super Bowl, reallocates ad budget to COVID-19 support

The AB InBev flagship will forgo a big game spot for the first time in 37 years, opting instead for vaccine awareness efforts that include a digital short film.
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Google adds price drop appearance rich results to search results

Google automatically calculates the price drop based on changes to your structured data over time.

Please visit Search Engine Land for the full article.

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Like So Much This Year In The NFL, The Pandemic Is Taking A Toll — On Super Bowl Ads

For the first time in 37 years Budweiser will not directly advertise its beer during the game. Other famous brands are also taking a pass.
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Marketing And Tech Spending Are Rising This Year: CMO Council Survey
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