Supercharging Customer Retention

Supercharging Customer Retention

AfterShip Cofounder and CPO Andrew Chan is an advocate of post-purchase engagement to boost customer retention. He advises that ensuring a convenient experience after purchase — from shipping, tracking, returns, and reviews — helps retailers sell more to happy, repeat consumers. We spoke with Chan to hear more about his strategies for supercharging customer retention.
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Marketing Communication – WSCUC

Marketing Communication. General Info. Institution: Istanbul Bilgi University. Degree Level: Masters. Modality: On-Site. Year Implemented: 2007 …
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Netflix Intros First In-App Games, Leveraging 'Stranger Things'

Netflix has launched two games in Poland — the first offerings in the new value-added tactic designed to help attract and retain subscribers.
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The Ultimate Guide to RFPs

Have you been tasked with the job of creating a request for proposal, or an RFP?
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13 top consultants and experts helping advertisers address their longstanding diversity problems

The advertising industry, which influences global purchasing decisions and is vital for companies trying to reach diverse audiences, has been confronting its diversity and inequity issues since the Black Lives Matter protests last June. Ad agencies have committed to do more diversity training, eliminate pay gaps among underrepresented groups, and diversify their staffs, especially in the C-suite. […]
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Supercharging Customer Retention
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